Love stories have a way of captivating everybody, and one in
particular has been spreading around the internet recently. It’s about a guy
who exudes the very confidence that one girl happens to lack. And because of
that, the girl fell head over heels in love with him.
They’re Jorgen and Christine.
The story of the two unfolded through a romantic comedy
video series over the course of four months. The series culminated with the
final episode that unveiled the brand pulling the strings since the beginning.
“The key message of
the campaign lies with how Christine slowly undergoes a beautiful difference
that is made possible by Jergens,”
explained Sarah Bautista, Brand Manager of Jergens.
Jergens is a longtime personal care brand in the Philippines,
and along with the premiere of the series finale of Jorgen and Christine’s
story, Jergens also launched the new additions to its skincare line.
Continuing
its tradition of inspiring confidence and taking care of the Filipina skin,
Jergens adds the Jergens Overnight
Repair Nightly Restoring Moisturizer and the Jergens Daily Moisture Dry Skin Moisturizer.
Made
with antioxidant vitamins and pure evening primrose extract, the Overnight
Repair repairs a week’s worth of dry skin damage in one night, for smoother and
revived skin the next morning. It has been tested by dermatologists and also contains
jasmine and black currant extracts.
On
the other hand, the Daily Moisture is filled with silk proteins and citrus
extracts to moisturize skin, resulting in 4X smoother skin. Intended for daily
use, this moisturizer acts on dry, rough skin to make it much smoother and
silky as you go through the day. It has a modern fragrance and leaves no sticky
feel.
“The
new skincare products, more than anything, are meant to empower Filipinas. What
we want is for Filipinas to feel a beautiful difference and be confident in
their own skin,” remarked Sarah Bautista.
