But for practical mom Edith Dimalanta from Malabon, she still finds the P5 in her purse valuable, especially every time she goes to a nearby sari-sari store to buy a personal hygiene item her family cannot live without. “Nakakabili pa din ako ngsachet ng toothpaste sa halagang limang piso (I can still buy a sachet of toothpaste for P5,)" she beams, "at yun ay ang toothpaste (and that'stoothpaste)."
With a product that's more affordable than other leading brands, she says that buying a quality yet affordable tooth care product remains possible for an average Filipino family like them amid rising costs of living.
