For the last 25 years, Victoria Court has taken the lead in introducing drastic changes in the way it operates the business, especially in the way the rooms should look like, what amenities the guests should enjoy inside the room, a challenge to the established norms at that time as they veer away from the traditional look of a motel room.
Started by family patriarch Angelo King as the Anito brand, Victoria Court came into being with his eldest son Archie King who was determined to do what was necessary to achieve his dream about the business.
With a new management team, he launched a repositioning campaign went public, doing both above the line and above the line promotion that attracted attention from people. Soon enough, people were talking about "Tita Vicky", a name used so that people can say in public that they have just visited her.
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| The X-Men Room |
