Filipinos might be among the most
active netizens on social media, but when it comes to shopping it seems
tradition remains a hard habit to break.
According to the latest Readers Digest Trusted Brand Survey
2013 (RDTB Survey), only 17% of the Filipino respondents have significantly
changed their shopping habits despite the rising number of online stores in the
last two years.
The RDTB survey, carried out for the 15th consecutive year,
reached out to 7,000 respondents across seven markets across Asia including
India, Thailand, Malaysia, Singapore, Hong Kong, Taiwan and the Philippines.
