Monday, June 17, 2013

JERGENS is Now Back with 2 New Variants



Love stories have a way of captivating everybody, and one in particular has been spreading around the internet recently. It’s about a guy who exudes the very confidence that one girl happens to lack. And because of that, the girl fell head over heels in love with him.

They’re Jorgen and Christine.

The story of the two unfolded through a romantic comedy video series over the course of four months. The series culminated with the final episode that unveiled the brand pulling the strings since the beginning.

The key message of the campaign lies with how Christine slowly undergoes a beautiful difference that is made possible by Jergens,” explained Sarah Bautista, Brand Manager of Jergens.

Jergens is a longtime personal care brand in the Philippines, and along with the premiere of the series finale of Jorgen and Christine’s story, Jergens also launched the new additions to its skincare line.

Continuing its tradition of inspiring confidence and taking care of the Filipina skin, Jergens adds the Jergens Overnight Repair Nightly Restoring Moisturizer and the Jergens Daily Moisture Dry Skin Moisturizer.

Made with antioxidant vitamins and pure evening primrose extract, the Overnight Repair repairs a week’s worth of dry skin damage in one night, for smoother and revived skin the next morning. It has been tested by dermatologists and also contains jasmine and black currant extracts.

On the other hand, the Daily Moisture is filled with silk proteins and citrus extracts to moisturize skin, resulting in 4X smoother skin. Intended for daily use, this moisturizer acts on dry, rough skin to make it much smoother and silky as you go through the day. It has a modern fragrance and leaves no sticky feel.

“The new skincare products, more than anything, are meant to empower Filipinas. What we want is for Filipinas to feel a beautiful difference and be confident in their own skin,” remarked Sarah Bautista.


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