Saturday, March 31, 2012


Hi guys, if ever you are near SM MALLS and checking, please check out out this augmented reality Easter game by SM CYBERZONE.

You can win prizes just by catching butterflies on your iOS and Android phones starting April 1, 2012.

Mechanics are on!

1. No minimum purchase requirement.

2. Promo period is April 08, 2012 from 11:00am to 9:00pm.

3. How to play:

a. Each participant must have the iButterfly application in his gadget (iPhone, smartphones, iPads and tablets with camera that is supported by iOS and Android OS(Froyo or higher version/s). The application must be downloaded in the Philippines using internet connection or via WiFi from iTunes App Store and Google Play (Google Market). The iButterfly application will be available for download starting April 1, 2012.

b. Each participant must launch the iButterfly in his gadget. Internet data connection is needed while using the application. (Free WiFi available in Cyberzone and SM Mall common area)

c. Participants can only access and see augmented reality butterflies if they are within Cyberzone and SM Mall area. iButterflies will only be deployed in specific SM Malls with Cyberzone branches. (Please refer to itrm no. 5 for list of participating SM Malls)

d. Participants should search for the augmented reality butterflies found and as seen on the screen of their gadget.

e. Participants simply have to catch the iButterfly using their IOS or Android gadget as their “butterfly net”. Participants can catch as many iButterflies as they can.

f. Each iButterfly caught has a corresponding message. Do exactly what the message states. Please see sample messages below:

f.1. You have won a Torque Bullet Pen, please proceed to the Torque Kiosk located at the Cyberzone area to claim your prize. Kindly present and show this message. Thank you.

f.2. You have won a CAPDASE Hand String, please proceed to any CAPDASE Authorized Store located at the Cyberzone area to claim your prize. Kindly present and show this message. Thank you.

f.3. You have won a Buffalo Notepad, please proceed to Octagon Store located at the Cyberzone area to claim your prize. Kindly present and show this message. Thank you.

g. Upon reading the message, participants have the option to “save” or “cancel” the message. Participants must “save” the message if they want to collect the prize and redeem, DO NOT PRESS The "REDEEM" BUTTON. Participants can “cancel” the message if they do not want to collect the prize .

h. If the participant wants to claim his prizes, he must proceed to the specific store or booth mentioned in the message. Winning participant must present the actual iButterfly with the message (on screen) to the Assigned Personnel of the participating store or booth to verify claim of prize/item.

i. Solely the Assigned Personnel of the redemption store or booth can press the word “claimed” or “redeemed” found in the screen of the gadget of the participant.

Participants are not allowed to press the “Redeem “ button on their gadgets . SM , Cyberzone, and its partners shall not be liable if the said button was pressed before presenting it to the Assigned Personnel resulting to non issuance of the prize.

4. Participants can win multiple items but only one for each kind.

5. The following are the participating SM City branches with SM Cyberzone:

SM City North EDSA

SM City Fairview

SM City Manila

SM City Marikina

SM City Masinag

SM Megamall

SM Cubao Department Store

SM South Mall

SM City Bacoor

SM City Dasmariñas

SM City Calamba

SM City Clark

SM City Pampanga

SM City Tarlac

SM City Baguio

SM City Lucena

SM City Naga

SM City Cebu

SM City Bacolod

SM City Cagayan de Oro

SM City Davao

6. Prizes are transferrable but not convertible to cash.

Per DTI-NCR Permit No. 2360 Series of 2012

Easy right ? Don't forget to like SM  on Facebook here SM Cyberzone here

Happy Catching Butterflies!


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